Program Overview

The Marketing specialization is designed to provide students with advanced research knowledge in the marketing strategy domain, including its theoretical foundations, methods, and future research directions. It is designed to expose Doctoral students to cutting-edge research in marketing models in order to help them to define and advance their research interests.

This course is delivered through lectures and seminar presentations, term assignments, Interactive group work, and self-study. This program is designed to develop scholars who advance marketing theory and practice through innovative research.

Key objectives include building expertise in research methodologies, critical thinking, and academic publishing. Graduates are prepared for faculty roles at leading business schools and research institutions.

Program Objectives

To provide in-depth discussions on some important topics in marketing by experts in their
respective areas
To equip students with the tools and methodologies required for conducting research in ray
marketing
To provide students with profound knowledge of in-depth theoretical linkages among marketing strategies, organizational dynamics, critical data, and the general marketing ecosystem to complete a thesis.

Duration:

Full Time: 3 – 4 years
Part-Time: 4 – 5 years

Admission Requirement

Requirement

Master’s degree in Management, Business or Leadership (e.g., MBA, MBL) with five years of management experience, or
Professional qualification such as ACCA, and ICA, that demonstrates foundation knowledge of business and management; with five years of management experience, or
First degree in business and management with a minimum of 10 years of management and leadership experience, or
Master’s degree in non-business discipline – must complete and pass at credit level the foundation program.
International applicants may be admitted based on qualifications from their home country universities, for which equivalence shall be determined by the Ghana Tertiary Education Council (GTEC).
Applicants from non-English speaking countries need to provide evidence of English language proficiency.

Duration & Courses

Core Required Courses for all majors:

Year One

Semester 1
Scientific Inquiry & Theory Development 3
Managing Organizations 2
Business Economics 2
Marketing Management 2
Managing Operations
Specialization Elective course
Marketing Theory

Semester 2
Qualitative Research I
Qualitative Research II
Accounting for Decision Making
Managerial Finance
Specialization Elective course
Marketing Strategy Research

Year Two

Quantitative Research Methods I
Quantitative Research Methods II
Comprehensive Examination
Specialization Elective Course
Special Topics in Marketing
Research Proposal & Defense.
Doctoral Thesis Project